Mobile offers marketers many unique advertising possibilities. Among them are the ability for location-based ads, personalized ads, and ads based on time of day.

But what type of mobile ads do consumers really want to see? An in-depth study from Upstream confirms that personalized ads are by far and away the consumer favorite.
more»

Recent data from consumer insight specialist GFK MRI has found that the Millennials (born between 1977 and 1994) are 57% more likely to recall seeing an SMS ad on their mobile device compared with the average mobile phone user. More importantly, they are 93% more likely to have responded to a text ad or made a purchase through text. more»

Many people believe that messaging based marketing will continue to be one of the major mobile marketing channels for quite some time.

Human Dialogue is a new company that optimises advertising and marketing messages to complement the way that real people make decisions by using a combination of choice architecture, research panel testing and industry expertise. more»

Recently released data from comScore’s MobilLens service has shown that SMS advertising remains the medium of choice for brands to deliver their messages to consumers in Europe, with more than half of all smartphone owners remembering that they had received an SMS advertisement. more»

Successful retail companies know that communicating directly with their consumers can be very good for business, and that mobile offers a very powerful channel to do this. But actually implementing this communication is often not an easy task.

PizzaExpress – a UK restaurant chain with over 300 locations – has announced their partnership with MePlease, a mobile marketing platform that is designed to help business stay in communication with their customers, and at the same time harness the power of social media to grow the business. more»

While SMS advertising may not have the “wow” factor of Augmented Reality, Location Based advertising, or a mobile app, it is worth remembering that sometimes – depending on the brand objectives – SMS advertising might prove to be the alternative that produces the best ROI! more»

A recent study published by the IAB-UK and PricewaterhouseCoopers has showed that during 2009, total spend in the UK mobile advertising market grew by 32% to a new high of £37.6 million.

Among the specific formats of mobile advertising, mobile search increased the fastest with a 41% growth.
more»

Blyk, the youth focused mobile messaging service has announced that it has launched its service in the Netherlands. The service will run on the Vodafone network and the consumer offer will include 1,000 free SMS and 1,000 free Blyk-to-Blyk minutes per month. more»

Understanding what is in the minds of consumers is always important for marketers. And as mobile has become the communication channel of choice for the youth market, what better tool to use to understand their perceptions of various brands.

In the past two years, mobile Q&A company ChaCha has responded to over 400 million queries, primarily from users who are 13 to 24 years years old. Now, ChaCha has teamed up with research firm Frost & Sullivan to put together a very interesting whitepaper on brand perception in the youth market. more»

Placecast has launched a new location-based mobile marketing service, called ShopAlerts, that aims to enable retail outlets to drive potential customers into their stores. The service uses SMS, which means that it will be available to all phone users, and not only Smartphone owners. more»

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk.

The full service includes consulting and creative support, the use of the interactive marketing platform, plus a full suite of reporting and analysis tools. more»

Around the world, people have been touched by the devastation resulting from the earthquake in Haiti, and an outpouring of donations has resulted.

And in a growing trend, many relief organizations have setup very effective mobile donation systems to help reach a wider set of potential donors and make it easier to help the desperate people of Haiti. more»

Mobile marketing company TXT4Ever has produced a very interesting study about mobile users’ attitudes towards mobile marketing messages.

The report, titled “UK Spam Study“, finds that mobile marketing is widespread and generally quite well accepted by the public. (download available). more»

SMS messages are used almost everywhere and by almost everyone – the reach is incredible. So it’s not surprising that advertising by placing messages at the end of an SMS is also a growing trend.

In this white paper, Zeep Media gives some background and advice on how best to use this media channel.

more»

For those of you working in the mobile business, the market numbers change so rapidly that it is hard to keep up to date. And trying to get good historical information for comparison is almost impossible.

Now there is a solution – Tomi Ahonen’s Mobile Almanac 2009. Written by well-known author and speaker Tomi Ahonen, this almanac contains all the information you may want to find out about the mobile telecoms business. more»

Juniper Research has released a new study which estimates that by 2014, total adspend on mobile services will exceed $6 billion annually. This represents a 34% annual growth rate.

They also have a very interesting analysis of which mobile channels will benefit from this spend over the coming years. more»

Network equipment vendor Alcatel-Lucent has teamed up with location based advertising firm 1020 Placecast to bring a new, location-based advertising service to brands and mobile operators.

The service will deliver targeted SMS and MMS ads to opt-in subscribers when they enter pre-defined location zones. more»

SinglePoint has announced agreements with both NBC Universal and MTV to include advertising within the mobile text messaging communications of the media companies. more»

It’s common knowledge that a lot of mobile advertising is actually for mobile products – downloads, entertainment, or mobile phones themselves. This appears to be changing in Europe, according to a new study released by comScore, which shows an increase in mobile ads for consumer goods such as food, clothing, and consumer electronics. more»

Ad-funded services seem to be a rapidly growing part of the mobile advertising landscape. The Telco 2.0 Initiative, a leading telecoms consultancy, offers some interesting insights into what lessons the industry can learn from observing Blyk, the ad-funded MVNO. more»

Mobile advertising is a relatively new industry, and understanding the business implications behind it can be crucial. Jinny Software – a provider of personalised messaging and media processing solutions – has authored a whitepaper which provides an interesting analysis of the business of mobile advertising. You can check < a href = “aboriginalbluemountains.com.au”>aboriginalbluemountains for all the latest trend about advertising. more»