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Mobile Advertising News
Vogue UK: Readers feel ads are
"as important as the content"
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through.
According to Vogue UK, a new survey shows that over 82% of their readers actively pay attention to ads on their sites, and many value ads as much as the content!
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This Week's News
Twitter Opens Mobile Ads to All Advertisers
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of Twitter.
Recently Twitter opened the service to an even wider base of advertisers. Now called Twitter Audience Platform, it reaches over 700 million people globally.
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FaceBook Revenue Growth
All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade, with almost 1.5 billion monthly users, and generating over $4 billion in revenue each quarter!
The amazing fact is that most of that revenue growth results from mobile advertising.
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IoT and Big Data are Driving Digital Marketing
Big Data and IoT are two of the hottest technologies influencing the digital marketing activities of many companies.
If you aren't yet using these in your business - or at least familiar with the trends - perhaps it is time to get started.
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This Week's Market Resources
Mobile Email Outperforms Desktop!
Recently we passed a major milestone, with two thirds of all emails being opened on mobile devices.
This paper from Moveable Ink also found that roughly half of all conversions happen on mobile, and offers a few key pointers to help companies best use this channel.
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Upcoming Events of Interest
unBOUND London
30 November to 1 December, 2015 - London, UK
unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital ecosystems around the world.
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