MEF has announced the finalists for the 2010 MEFFY awards. In the Mobile Advertising<\/strong> category, 6 campaigns were selected as the best among the entries, including submissions from Orange<\/strong>, Admob<\/strong>, and RingRing Media<\/strong>.<\/p>\n\n
See the complete list of all finalist entries here; the final awards will take place June 21st in London.
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This year the finalists were selected after four days of judging by representatives from over 45 companies, publications and analyst houses (including Jim Cook from MobiAD News.). Now in their seventh year, the 2010 Meffys submissions highlight innovative apps, services and mobile connected devices from across the globe.<\/p>\n
2010 Meffys Shortlist<\/h3>\n
(in alphabetical order)<\/p>\n
Admob and RingRing Media for \u2018Nokia Ovi Store Campaign\u2019
\nFancharge for \u2018Go! Go! Lions Baseball\u2019
\nHungama Mobile for \u2018MixBacardi\u2019
\n4th Screen Advertising for \u2018O2 Priority on Shazam\u2019
\nOrange for \u2018Orange Shots Leap Year film campaign\u2019
\nTIM w.e. for \u2018UNICEF Mexico\u2019 <\/p>\n
App Store Blockbuster<\/strong><\/p>\n CBS Mobile for \u2018NCAA March Madness on Demand\u2019 Business Intelligence<\/strong><\/p>\n Carrier IQ for \u2018Insight to Mobile User Experience\u2019 Consumer Experience<\/strong><\/p>\n FindaProperty.com for \u2018FindaProperty\u2019 Content Discovery & Personalisation<\/strong><\/p>\n Ambient Industries for \u2018Flook\u2019 Cross Platform Content<\/strong><\/p>\n CBS Mobile for \u2018NCAA March Madness on Demand\u2019 Cross-Platform Technology<\/strong><\/p>\n Gracenote for \u2018MediaLink\u2019 Games<\/strong><\/p>\n GameHouse for \u2018Doodle Jump\u2019 Innovative App<\/strong><\/p>\n CBS Mobile for \u2018CNet Scan and Shop\u2019 Innovative Business Model<\/strong><\/p>\n Getjar for \u2018Pay Per Download\u2019 M-Commerce<\/strong><\/p>\n CBS Mobile for \u2018CNet Scan and Shop\u2019 Mobile Connected Device<\/strong><\/p>\n Nokia for \u2018N900\u2019 Mobile First Innovation<\/strong><\/p>\n Dada Brasil for \u2018Nokia Waala\u2019 Music Service<\/strong><\/p>\n Aspiro for \u2018WIMP\u2019 Social Media<\/strong><\/p>\n Agency Mobile for \u2018Stuck\u2019 Technology Innovation<\/strong><\/p>\n Layar for \u2018Layar Reality Browser\u2019 TV & Video Service<\/strong><\/p>\n CBS Mobile for \u2018TV.com Android & iPhone Mobile\u2019
\nMultiplied Media for \u2018Poynt \u2018
\nOrange for \u2018Mobile TV Player\u2019
\nResearch in Motion for \u2018BlackBerry Messenger 5.0\u2019
\nShazam for \u2018Shazam Encore\u2019 <\/p>\n
\ncomScore, GSMA and UK Operators for \u2018Launch of GSMA\/comScore Mobile Media Metrics\u2019
\nDistimo for \u2018Distimo\u2019
\nInformate Mobile Intelligence for \u2018Metering the Third Screen\u2019
\nMotally for\u2018Motally\u2019<\/p>\n
\nInteractive Networks for \u2018Windows Live J2ME client\u2019
\nMultiplied Media for \u2018Poynt\u2019
\nNokia for \u2018S40 Messaging: email for everyone\u2019
\nSPB Software for \u2018SPB Mobile Shell\u2019<\/p>\n
\nAmdocs for \u2018CSL MyNet Personalised Mobile Internet Service\u2019
\nHungama Mobile for \u2018Regional News Pack\u2019
\nTaptu for \u2018Touch Search\u2019
\nVodafone Group and Xiam Technologies for \u2018Vodafone 360 Shop\u2019 <\/p>\n
\nFun Little Movies for \u2018Mr. Wrong\u2019
\nHungama Mobile for \u2018Digital Promotions Campaign for Love Aaj Kal\u2019
\nThe Walt Disney Company for \u2018Disney Digicomics\u2019
\nZed Group for \u2018Planet 51\u2019<\/p>\n
\nHungama Mobile for \u2018Hungama.com\u2019
\nIMImobile for \u2018DaVinci Platform\u2019
\nInfrared5 for \u2018Brass Monkey\u2019
\nMTS for \u2018Omlet.ru\u2019<\/p>\n
\nIricom for \u2018The Last City\u2019
\nJump Games for \u2018Bloons\u2019
\nNokia for \u2018Ovi Maps Racing\u2019
\nPopCap for \u2018Plant vs Zombies\u2019<\/p>\n
\nCBS Mobile for \u2018CW City-Wize iPhone App\u2019
\nFox Digital Entertainment for \u2018Glee\u2019
\nHullomail for \u2018Hullomail\u2019
\nNokia for \u2018Ovi Maps \u2018<\/p>\n
\nHungama Mobile for \u2018Full Songs @ 1\u2019
\nmBlox and Shorthand for \u2018mShorthand\u2019
\nMob4Hire for \u2018Crowd-Sourced Mobile Testing \u2018
\nOpenwave for \u2018Openwave Passport 2.0\u2019<\/p>\n
\nEricsson IPX for \u2018Vending Machine SMS Purchase System\u2019
\nmBlox and Arriva for \u2018mBlox\/Arriva M-Commerce \u2018
\nWau Movil for \u2018First Gateway service offer in Latin America\u2019
\nZong for \u2018Mobile Payments to the next degree\u2019<\/p>\n
\nNovatel Wireless for \u2018MiFi Intelligent Mobile Hotspot\u2019
\nResearch in Motion for \u2018Blackberry Curve 8520\u2019
\nSony Ericsson for \u2018XPERIA X10\u2019<\/p>\n
\nHungama Mobile for \u2018Social Music 2.0\u2019
\nTata Teleservices for \u2018English Seekho\u2019
\nPontoMobi for \u2018Interactive Carnival Poster \u2018
\nMaxis Communications for \u2018MAXIS FINDER301\u2019
\nMTS for \u2018Omlet.ru\u2019<\/p>\n
\nHungama Mobile for \u2018Full Songs @ 1\u2019
\nNokia for \u2018All You Can Eat\u2019 Music
\nShazam for \u2018Shazam Encore\u2019
\nThumbplay for \u2018Thumbplay Music\u2019<\/p>\n
\neBuddy for \u2018eBuddy\u2019
\nHandmade Mobile for \u2018Flirtomatic\u2019
\nFring for \u2018fring\u2019
\nNimbuzz for \u2018Nimbuzz\u2019<\/p>\n
\nMovidius for \u2018Spielbergs on the move\u2019
\nNetBiscuits for \u2018Hybrid Apps\u2019
\nNokia for \u2018Ovi Maps Launch\u2019
\nSPB Software for \u2018SPB TV\u2019 <\/p>\n
\nMTS for \u2018Omlet.ru\u2019
\nOrange for \u2018Mobile TV Player \u2018
\nRubberduck Media Lab for \u2018T-Mobile Mobile TV\u2019
\nT-Mobile and Saffron Digital for \u2018Video-on-Demand Plus\u2019\n<\/p><\/div>\n