RingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, with subscribers receiving 3 new animations each week.<\/p>\nRingTales will release animated versions of world-famous cartoons from The New Yorker magazine. The ad-funded service will be free, with subscribers receiving 3 new animations each week.<\/p>\n
RingTales is working with mobile advertising company Ad Infuse of San Francisco to develop the advertising. According to Michael Fry, one of the founders of RingTales \u201c\u201dWe\u2019re testing a number of ad formats. We particularly like short video post-rolls. In our experience, viewers are happy because they get immediate access to the content. Advertisers are happy because the content has a great payoff and viewers don\u2019t mind the ads. In fact, we\u2019re seeing people watch the clips multiple times \u2013 it\u2019s an advertiser\u2019s dream come true.\u201d<\/p>\n
See examples of the animated cartoons below. Each has a post-roll video with a public service announcement.<\/p>\n
[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/ceoH78sqrDo\" width=\"212\" height=\"175\" wmode=\"transparent\" \/]<\/code><\/center><\/p>\nBad Time<\/strong>
\n[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/x6OfRd9HqEc\" width=\"212\" height=\"175\" wmode=\"transparent\" \/]<\/code>
\n<\/center><\/p>\nNoah’s Ark<\/strong>
\n[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/PkT0FA7bfUA\" width=\"212\" height=\"175\" wmode=\"transparent\" \/]<\/code>
\n<\/center><\/p>\nCustomer Support<\/strong>
\n[kml_flashembed movie=\"http:\/\/www.youtube.com\/v\/_71hvl7bt6c\" width=\"212\" height=\"175\" wmode=\"transparent\" \/]<\/code>
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