World Cup 2014 will soon be here, so Coca-Cola has launched a special series of bottles to celebrate the event. These collectible mini-bottles are decorated with special national colors, and are interactive so that fans around the world can connect over the “Copa del Mundo”. more»

This mobile campaign from Diageo, which ran in Brazil, does just that. And although its not overly complex or hi-tech, it certainly adds a bit of fun and helped people express what they really feel on Father’s Day.

And according to Diageo, they learned several key lessons from running this campaign.
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Sao Paulo: 18 August, 2011
London: 4-5 October, 2011
Los Angeles: 17 November, 2011

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