The pace of technology change and consumer behavior change is so rapid these days that it is very difficult to keep up to date with all developments in the market.

If you only look at one report this year on developments in the market, we highly recommend that you look at this one – Mary Meeker‘s annual presentation about the key trends in the internet and mobile world.

The presentation covers a wide variety of topics including mobile advertising, wearables, apps, content distribution, IPO’s, healthcare technology, and lots more, and not only provides thought provoking insights, but also detailed numbers to back them up.
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One of the biggest global trends in mobile advertising over the past few years has been the growth of massive opt-in databases and “permission based marketing“.

Many mobile operators now have databases containing information on millions of subscribers who have agreed to receive targeted advertising messages.

Out There Media has been very active in permission based marketing, especially in the fast growing Asia region. Now OTM, in conjunction with the MMA, has authored a white paper which shares data gathered from running many permission-based campaigns, and includes a set of recommendations to help grow this form of mobile advertising. more»

A new Report from research from Zenith Optimedia has predicted that the global advertising market will grow by 4.2% during 2011. This is down slightly from the 4.6% growth predicted in December and is due to the recent events in the Middle East and Japan. These two events are expected to reduce global spend by $2.4 billion according to the study. more»

Grameenphone case study:
An interview with Kazi Islam

At MobiAD News, we usually look primarily at the business impact of mobile marketing and mobile services. But there is another trend, perhaps even more important, which is the critical role that mobile can play in reaching the billions of people in emerging regions that are not yet connected via internet.

This week Ferhan and Jim Cook had the pleasure of speaking with Kazi Islam, CEO of Grameenphone IT about the amazing projects they are working on in Bangladesh. In this interview, Kazi talks about his vision of how mobile can be used to address issues such as health and education in emerging nations, as well as the important role that mobile advertising will play.

Kazi will also be a keynote speaker at MLOVE, taking place June 23-25 in Berlin. more»

InMobi is one of the world’s largest and fastest growing global mobile ad networks.

The company was founded just 3 years ago by three Indian entrepreneurs. It is now active in over 35 markets and processes over 7.5 billion ad requests per month.

Growing a company this quickly in a market that is evolving as fast as mobile advertising is not an easy task. We spoke recently with Naveen Tewari, CEO and founder of InMobi about InMobi’s 2-stage strategy for growth, as well as the key changes that he sees coming to the global mobile advertising market. more»

New information released from global ad network InMobi shows that the Indonesian mobile market is growing fast and is very mobile internet-centric.

Plus, the iPhone is not at all the favorite smartphone in the market! more»

When Hong Kong International Airport opened a new wing, they wanted to do something special to highlight the interactive screens in the terminal. So they launched a competition among Hong Kong agencies, with the prize being the use of the screens for the initial two month period.


The winning entry was the “Say Goodbye” campaign, put together by Ogilvy and The Hyperfactory for client Motorola. more»

Citing rapid growth and the need to expand into international markets, ad network mKhoj has rebranded itself as InMobi. Traditionally focused on Asian and African markets, InMobi recently started operations in the UK with other European countries to follow. more»

One of China’s leading mobile advertising companies, Madhouse, has partnered with China Telecom to bring advertising to mobile search.

Best Tone Information Service is a wholly-owned China Telecom subsidiary that provides local search services. Madhouse will empower Best Tone’s mobile advertising business and serve as Best Tone’s preferred mobile advertising platform partner more»

18 to 19 November, 2009
Hong Kong

The GSMA Mobile Asia Congress provides mobile industry executives worldwide an important opportunity to meet, to discuss and to debate industry trends and issues, and to network with peers, partners and prospects. more»

International ad network mKhoj has launched a new feature of their advertising service that lets brands communicate in different markets in different languages.

Local language capability should lead to more effective advertising through improved relevancy, as well as increasing the value of publishers’ mobile properties through greater localization. more»

Looking at the scale of the mobile market in India can be staggering: over 350 million subscribers currently, and projections show it doubling in the next 3 years. This equals something like 10 million new subscribers per month!

And for most of these subscribers, mobile will be their primary means to access the internet, meaning India will rapidly become one of the world’s largest markets for mobile internet.

Read this overview of India’s mobile internet and mobile advertising market. more»

Social Networks are rapidly becoming one of the major destinations for mobile and online internet browsing, and a big question today is will the social networks be able to monetize their traffic.

BuzzCity is an interesting combination: it runs one of the largest social networks (mygamma), but it also has a very large mobile ad network for revenue generation.

KF Lai is the founder and CEO of BuzzCity. In this interview, he gives some insight into the synergies he has found from running both a social network and an ad network. more»

BuzzCity has announced that it will be opening up its popular mobile social networking site mygamma so that developers and advertisers can integrate their own applications into the service. more»

The Mobile Marketing Association (MMA) and the GSM Association have joined forces to bring a top quality mobile advertising event to the Asia-Pacific region. The session is titled “Mobile Advertising: Linking the New Value Chain”, and is a part of the GSMA’s Mobile Asia Congress which takes place in Macau on 18 to 20 November, 2008. more»

AdMob has released statistics for its ad network for July 2008. During this period, AdMob served almost 4 billion ad impressions, up 10.0% over June. The report also includes detailed numbers for the African market, and as well as a look at mobile browser market shares. more»

SK group, parent company of Korean mobile operator SK Telecom, have announced that they have set up a new marketing subsidiary to be known as SK Marketing & Company. They will offer businesses the chance to make the most of SK’s consumer database and knowledge of consumer’s habits. more»

China Mobile has received licensing approval to create and execute its own mobile advertising and marketing services. Its services will focus on different forms of mobile advertising, including sending ads to clients’ mobile phones through service providers, more»

Exclusive Interview with BJ Yang,
CEO of AirCROSS, Seoul, Korea

Korea has some of the world’s most advanced mobile technology and services. Ferhan Cook was in Korea participating in the Seoul Digital Forum (SDF) during the last week of May, and she had a chance to speak at length with BJ Yang, the CEO of AirCROSS, the mobile advertising subsidiary of SK Telecom. more»

Kaiser Kuo, group director, Digital Strategy at Ogilvy, China, wrote an interesting article in Contagious last week, looking at the emerging mobile advertising market in China. more»

CMM Intelligence has just released a “snapshot” of the Chinese mobile market, a market where there are over one half a billion mobile users, and growing at over 10% per year. more»

ADIO magazine reports that a survey across 6 Asian markets found a willingness by consumers to download content if ad-supported. The number of respondents willing to download a TV episode jumped 40% if the offer went from $2 without ads to $1 with ads. There was more»

13-15 June 2007
Sydney, Australia

Mobile Content World Australasia is a conference designed to provide insights into Australasia’s mobile content industry.
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20–22 March 2007
Singapore
Mobile Content World Asia is an event that will provide you with the latest information on business models to effectively monetise content.
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