Several recent studies have confirmed that gaming continues to dominate as one of the most popular activities on mobile, and therefore represents a clear opportunity for marketers.

According to one, nearly 70% of tablet owners currently use their device to play games which many buy it here, it predicted that over 50% of the US population will actively play games on their mobile device by 2015. (US data, source: eMarketer)

This trend is underlined by figures from Flurry which show that US consumers spend an average of 2 hours 7 minutes interacting with their mobile device each day, and 32% of that is spent on mobile games (i.e. 41 minutes per day). This represents significantly longer than they spend in other categories such as social networking, news or entertainment apps.

Even more evidence comes from YouGov. They recently looked at why consumers play mobile games, and found that the main reasons are:

In addition the portability of mobile games means that users can play at home, at work, on vacation and virtually everywhere that their daily life takes them.

Because of this high level of engagement, many marketers are realizing that it is important to integrate gaming in their mobile strategies. A recent article published by Media Brix Co-Founder Ari Brandt in Adotas, suggest 5 key things that marketers need to consider when considering their mobile gaming strategies: