The GSMA is the global organization of mobile operators, arguably the most influential mobile association in the world.

This new whitepaper from the GSMA is a detailed look at the opportunities provided by mobile commerce in the retail industry.

In every country around the world, mobile operators play a key role in the development of the local mobile industry. As such, it is important to understand, from an operator perspective, the likely future of key trends such as mobile commerce.

This paper provides a detailed view of how mobile commerce services can play a pivotal role in bolstering bricks and mortar stores and ensuring that high streets can survive and thrive. The GSMA believes that as well as boosting local economies, mobile commerce services can help policy makers create greater social cohesion and a richer environment for citizens.