NBC Universal, one of the world’s leading media companies, has announced a partnership with ad-funded mobile games company Greystripe which will see Greystripe’s full catalogue of ad-supported games coming to the NBC mobile web sites.


Greystripe will initially roll out their catalog of games on the Bravo, SCI FI Channel and NBC.com Mobile Web sites. Adding these games to the site will help NBC to drive traffic to the sites, and should increase repeat visitors.

As a second part of the partnership, Greystripe will take some of NBCU’s mobile games for distribution on their network of over 100 distribution partners. The initial games will come from Bravo, SCI FI Channel and NBC.

“NBCU has made a strategic commitment to offer the highest quality mobile content and cutting edge distribution models,” said Salil Dalvi, Senior Vice President, Mobile Platform Development, NBC Universal Digital Distribution. “We are pleased to partner with Greystripe, as they allow NBCU to expand our gaming and ad sales efforts.”

Michael Chang, CEO of Greystripe said “NBC understands mobile and sees the huge potential for the ad-supported model. We are thrilled to be working with them to provide incredible content to the end consumer.”

Greystripe recently announced that it has broadened its distribution reach to the iPhone platform, and is currently offering 900+ ad-supported games and applications from 120 publishers which has led to 90 million downloads.

Read the full press release about the partnership.

Read an interview with Michael Chang, co-founder and CEO of Greystripe.

Read the MobiAD post Ad-Funded Entertainment – How Big is the Market?, which includes an extract of the report by the MEF (Mobile Entertainment Forum).