The MMA has announced they are seeking public feedback on their Global Mobile Advertising Guidelines. The guidelines are intended to encourage the uptake of mobile advertising by brands worldwide whilst enhancing and protecting the customer’s experience.

“In order for the mobile marketing industry to grow, guidelines that ensure ease of entry for brands and agencies and consistency of experience globally are vital,” said Laura Marriott, MMA President. “The MMA feels that it is important to open its Mobile Advertising Guidelines for public comment to ensure their acceptance across the wireless and advertising industries.”

To enter your comments, you can use the MMA public forum. Comments will be open until 5pm GMT, September 5, 2008.

Read the MMA press release here.