Mobile Commerce is a logical next step from mobile advertising and marketing, and may well fund an explosive growth in mobile activity. The GS 1 group has authored a very interesting paper which takes a wide view of mobile commerce, looking at the applications, the technologies, and some of the key players in the business.

The GS1 System is the most widely used supply chain standards system in the world. For 30 years GS1 System has enabled products to be identified in the FMCG/Retail supply chain with enormous benefits for businesses and consumers.

This paper examines the various stages of a Business-to-Consumer purchase cycle, and looks how mobile can be used in each.