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6 – 7 November, 2013
Istanbul, Turkey
One shall fly Business Class and stay in 5 star hotel in Istanbul to visit the Global Webit Congress with Platinum Pass and netwrok with the global digital, tech and telco elite
Twitter is hot today for startups, digital, tech and telco industry experts and geeks: http://vip.webitcongress.com
The Global Webit Congress announced to provide a Platinum Pass to the Congress and free Business Class flight to Istanbul as well as 5 star hotel stay to the most supported community member to achieve his/her dreams to join in style the Congress and connect with the digital, tech and telco elite from 103 countries visiting the Global Webit Congress.
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Video ads are proving to be an increasingly effective means of communicating with consumers.
However, with consumers now able to view video on smartphones, tablets, PC’s and TV, the question arises as to which platform is the most effective.
This study from IPG Media answers that question clearly: the Tablet is an Awareness Machine like no other. more»
| New study shows tablets best for video ad recall #mobiad " > Tweet |
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Daily deals pioneer Groupon, has announced that it is now getting nearly half of its revenues from purchases made via a mobile device, with less than 40% coming from the original direct email approach.
During its quarterly earnings call, CEO Eric Lefkofsky said that Groupon was “uniquely positioned to lead in the world of mobile commerce.” more»
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FIFA 14 is the latest version of the EA SPORTS FIFA series, one of the most popular video game series ever.
This year, EA Sports decided to run a very targeted mobile campaign around the launch of FIFA 14, trying to reach true football fans, and at the moment when they are most in the mood to think about football. more»
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A very unique advertising service has recently run a test program which uses mobile wifi to track individual pedestrians as they walk down the street.
Although it clearly raises some issues around privacy, such technology would certainly open up some very interesting opportunities in marketing. more»
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Mobile advertising is definitely on a growth spurt these days.
According to Publicis-owned ad agency ZenithOptimedia, global advertising will grow at a respectable rate of 3.5% over the coming year, with internet advertising growing about three times this fast. Mobile advertising on the other hand, is expected to grow at an astounding 77% this year! more»
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For many years, the Coca-Cola brand was commonly viewed as the top brand in the world. However this year, for the first time, Apple has now overtaken Coke and is rated as the world’s most valuable brand. Take a look at who else made the list.
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