MobiAD Archives


Carling’s Mobile Success Story
10 Million Entries To “Be The Coach”

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Part of the beauty of football is that every fan believes they are an expert, and every fan believes they know better than the manager how to run the team. But usually fans do not get a chance to manage a team.

This past summer, Carling Black Label changed all of this, and gave football fans in South Africa the opportunity to “manage” two of the most famous teams in South Africa for one of the biggest matches of the year.

With an easy to use mobile interface, the fans responded by the millions! more»


05.02.2012    Tags: , , ,
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Festival of Media 2012

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15 to 17 April 2012
Montreux, Switzerland

The Festival of Media is the world’s first celebration of media creativity and innovation – uniting global media specialists with senior marketers, media owners and thought leaders. more»


05.02.2012   
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App Planet

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27 February to 1 March
Fira Montjuïc, Barcelona, Spain

Uniting the world’s key apps players in one place at one time to focus on the explosive growth in the mobile apps market. more»


05.02.2012   
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