Perceptions of Mobile Advertising

The final part of this survey examined people’s attitudes towards various mobile advertising formats.

For this part of the study, respondents were gathered in a focus group type setting and shown examples of various mobile advertising formats. They were provided an explanation of what a consumer would see and how the ad would work. The responses were qualitative, and the key points are given in the following charts. more»

Usage Habits by Location

These charts show how media consumption habits vary according to where the person is – at work, in public transport, in a car, or at home. There are 4 charts, one for each location. Each chart indicates for each of the 10 media types what percent of users consume that media in that location. more»

When, Where, With who?

The next series of questions looked at usage patterns – the ‘where’, ‘when’, and ‘with who’ questions. This information was collected from people that are already users of mobile media, so it should be a reasonable model for what media consumption will look like as the market matures. more»

Orange UK has been actively working in the area of mobile advertising for some time. Realizing that this is a very new area and that consumer habits and preferences are still developing, Orange commissioned a qualitative research project, named “Exposure”, that seeks to discover what effects mobile is having on people’s media habits and why. more»

In an article published in the Australian IT section, Vodafone Group chief Arun Sarin is quoted as saying that mobile advertising will see big growth within the next few years. He expects sales to top US$ 100 million within that time frame. more»

The Pew Internet & American Life Project has released an interesting study about the use of mobile internet and mobile applications in the US. 62% of adults have accessed the internet remotely or used a non-voice application, with African Americans and Latinos very heavy users.
Download the full report! more»

Google has announced that it has seen a sharp increase in internet use on mobile phones, notably on the Blackberry, the iPhone and Nokia devices for business professionals. more»

A new study released recently by Juniper Research has predicted that revenues generated by mobile search advertising will reach $4.8 billion by 2013. more»

Boost Mobile , a life-style based MVNO owned by Sprint, has announced that it has launched a new mobile advertising platform for mobile phones. Acura and Fox Searchlight Pictures are among the first companies to advertise on Boost mobile’s new platform. Amobee will be Boost’s ad-selling and ad-serving partner. more»

China mobile has taken swift action against a company that sent mass mobile spam over its network. It has become the first mobile operator to close the message service ports that were used. Over 200 million mobile phone users were sent random ads. more»

The rest of the world’s financial situation maybe tenuous, but there is still money flowing in the area of mobile advertising. The past couple of weeks has seen continued activity in the acquisition and funding of mobile technology companies, as bigger players work to build up their capabilities in anticipation of the rapid growth of mobile ad revenues. more»

Orange has announced that it has launched an advertisement-supported content trial on Orange World, its mobile internet platform. The trial will give 800,000 of Orange’s 15.6 million mobile customers the option to download music to their mobile phone for free or at a discounted rate. more»

The mobile market in South Africa is a challenging environment for mobile advertising, but also ripe with opportunity. Vodacom, the largest operator in South Africa, has very quickly established a very successful mobile advertising business. Read this in-depth discussion with Rick Joubert, head of mobile advertising & social media at Vodacom, and download a presentation from him “5 Principles for Mobile Operators, Some advice from an early mover”. more»

Zenith Media and The Nielsen Company have announced a partnership which will have Zenith incorporating data from a range of Nielsen measurements services into its advertising planning and analysis tools in order to track ad performance across the “three screens”. more»

In the past week, the internet giants Microsoft and Google both took major steps in their competitive race, each trying to rapidly build up their capabilities in the digital advertising area. more»

A recent Jupiter research study has found that a growing number of consumers (around 30%) are interested in receiving mobile coupons. In spite of this, adoption remains low (around 1%). more»

Five American package-goods manufacturers have turned to Cellfire to increase their coupon redemption rates. Procter & Gamble, Clorox, Del Monte, General Mills and Kimberly-Clark are to use mobile coupons to target the 25 to 34 year old generation. more»

M:Metrics has released the first set of statistics using M:Ad in the United States. The results show that online retail companies like Ebay, Glu and Electronic Arts are placing the majority of ads (39%) tracked by M:Metrics. more»

Business week recently published an interesting article on why mobile advertising is taking some time to develop. The article argues that the main problem is the fact that advertisers do not know what users are doing. more»

The GfK Group is one of the world’s leading market research organizations. Download this detailed study which looks at all aspects of the mobile handset market around the world – market size + growth, smartphones, global brands, form factors, music capability, TV, GPS, etc. more»

The Mobile Marketing Association has announced the new Boards of Directors for the Asia-Pacific and North American regions. more»

Streamezzo is a Paris-based software infrastructure provider to the mobile communications industry that overcomes the multitude of technical challenges and the fragmented nature of the mobile industry while leveraging its strengths.

Unlike narrowly focused point solutions for the mobile industry, Streamezzo offers a comprehensive software framework that unifies the mobile ecosystem, empowering participants to deliver virtually any application service with the most compelling and interactive user experience on the broadest possible range of mobile devices.

To publicize the launch of its new ‘Team Signature’ line of shoes, Adidas ran an integrated campaign which featured some of the biggest NBA stars teaching young players the value of playing as a team. The campaign included TV, in-store, print, online, and mobile components. more»

M:Metrics has released the first results from their study of the Chinese mobile media market, and has found that mobile entertainment is very popular among the Chinese, with over 1/3 listening to music and 10% playing downloaded games. more»

We Love Mobile is an independent full service agency for mobile. The team handles every aspect of a mobile campaign – from strategy and creative through to delivery, hosting and evaluation. We Love Mobile’s approach is to combine a creative passion for brands with rigorous attention to user experience and ROI. They also have a media planning, buying and search team dedicated to achieving exceptional results for mobile advertisers, publishers and developers. The company was founded in May 2007 and is based in East London.

We Love Mobile’s founding partners are drawn from mobile networks, communications, and digital marketing backgrounds and it’s this unique mix of experience that led Euro RSCG 4D Digital to name them as their preferred mobile partner for integrated campaigns across their client base.

In 2008, We Love Mobile’s client roster has grown rapidly, being joined by brands as diverse as Merial (the world’s leading animal health provider) and CIMA (Chartered Institute of Management Accountants). They continue to host their popular mobile workshops for agencies and brands and can also be seen speaking at mobile events worldwide.

Microsoft made two announcements demonstrating their ongoing expansion in the area of mobile advertising. Microsoft has been aggressively growing their mobile advertising business, both in terms of the services they offer and in the regions they cover. more»

MCN, the mobile search company that uses a unique approach to search, announced the launch of their new advertising product “allwords.net” which is live in Japan, as well as a new search deployment in Sweden with Tele2, one of Europe’s leading alternative telecom operators. more»