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Tata Indicom, India’s premier telecom operator and Mast Mobile Media, an India-based mobile ad media and technology company, today announced the distribution of interactive advertisements in key Tata Zone BREW® applications. more»

Uk mobile advertising agency 4th screen advertising has launched a mobile search division. This new division is already up and running and is working with a number of WAP publishers in the UK. more»

The rapid growth of the mobile industry has led to a huge number of new words and acronyms. When you add in the terminology from the world of advertising and marketing, the possibilities for confusion are even greater. Here’s a glossary of terms that covers everything from 3GPP to Acquisition Rate to Zero Rated Messaging. more»

Position: Chief Marketing Officer
Location: London, UK
Company: A rapidly emerging telecommunications company
more»

Position: Mobile Account Manager
Location: London, UK
Company: A leading broadcast and entertainment company
more»

Earlier this year the mobile operator 3 UK partnered with Rhythm New Media to launch an ad-funded mobile content service. After several months of operation the results are excellent. more»

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17 to 23 June
Cannes, France
Up to 9,000 delegates and 11,000 visitors from over 75 countries meet at the Festival to absorb and learn from the best in international advertising, creativity and marketing communications, attend cutting-edge seminars and network in Cannes. more»

AdMob, the world’s largest mobile advertising network, has been awarded with a MEFFY for its ‘Innovative Business Model’ at the Mobile Entertainment Market (MeM), the official annual event of the Mobile Entertainment Forum (MEF). more»

Exclusive Interview with BJ Yang,
CEO of AirCROSS, Seoul, Korea

Korea has some of the world’s most advanced mobile technology and services. Ferhan Cook was in Korea participating in the Seoul Digital Forum (SDF) during the last week of May, and she had a chance to speak at length with BJ Yang, the CEO of AirCROSS, the mobile advertising subsidiary of SK Telecom. more»

Borders the bookseller has released some very positive results about their first mobile marketing coupon campaign. more»

Position: Director of Advertising & Content
Location: London (or Germany)
Company: A well-funded start-up at the cutting edge of the mobile advertising industry. more»

Position: Senior Commercial Manager: Mobile Entertainment
Location: London, UK
Position Summary: Responsible for driving revenue across the mobile sector more»

Last week in New York, the Mobile Marketing Association (MMA) released version 4.0 of its Mobile Advertising Guidelines. The revision includes guidelines for mobile web and downloadable content, such as advertising-oriented games, as well as an overview on Multi-media Messaging Services (MMS). more»

The Coca-Cola Company took a major step towards building ever stronger links between consumers and their sparkling beverages by announcing Sprite Yard, a real-time digital “on-the-go” community that provides social connections and downloadable content via their mobile phone anytime, anywhere. more»

Flirtomatic, the UK based web and mobile flirt and dating service, has launched gender-based ad targeting with 4th Screen Advertising, a leading UK mobile advertising company. more»

The GSM Association (GSMA) and the Mobile Marketing Association (MMA) have agreed to cooperate to accelerate the development of mobile advertising worldwide. The two organizations will collaborate to deliver standardization and transparency around current mobile advertising activity, and to develop new, innovative advertising techniques. more»

InsightExpress, an online market research firm, and Ad Infuse, a leader in enabling personalized mobile advertising, announced today a step that should help advertisers more accurately measure the results of their mobile campaigns. more»

Amobee Media Systems has partnered with PacketVideo Corporation, a provider of messaging infrastructure to help mobile operators and advertisers generate new revenue streams from the growing mobile video and entertainment market. more»

Crisp Wireless, a mobile technology solutions and services company, announced the release of the mLogic MicroSite Builder™ tool, developed specifically to give mobile publishers and advertising agencies the ability to quickly and easily create robust mobile websites for advertisers. more»

Hungama Mobile, a leading provider of mobile marketing applications and the largest aggregator of Bollywood content, today announced a partnership with Amobee Media Systems. The companies will work together to bring Mobile Advertising solutions and ad-funded mobile entertainment content to the South Asian market. more»

25 to 28 June 2007
Hilton Hotel
Berlin, Gemany

Mobile Content & Services will address the latest Value Added Services to hit the market, the business models behind them and the move towards operator portfolios of services. The programme will focus on both current and future income streams from Mobile Content & Services.

Of special importance – a session on developing Effective Mobile Advertising Business Models

You can Download the latest Brochure HERE

Or visit the IIR conference website HERE

26-27 June 2007
Miami Beach Convention Center
Miami, USA

ad:tech Miami is a great time to connect with an international gathering of Hispanic and Latin delegates. more»

29th of June 2007
New York

OMMA Mobile is a one day conference to discuss the latest trends in mobile advertising, content and delivery. The conference will include keynotes, research presentations, and case studies covering and evaluating emerging mobile solutions. more»

31 July – 1 August 2007
Navy Pier
Chicago, USA

ad:tech Chicago moves to a new venue for 2007 (Chicago’s Navy Pier). On the shores of lake Michigan, ad:tech Chicago is the destination for modern marketers.

Of special importance – the session on Building Relationships more»

Founded in 2003, Skycore is a mobile value added service provider (VASP) specializing in network centric multi-media delivery technologies and applications. Skycore’s instant multi-media publishing and messaging platform gives any user the tools to create mobile offerings.

2 – 3 September 2007
Dubai Int’l Convention Centre
Dubai, UAE

GSM’s 3G World series arrives in the Middle East In earl September.
The 6 conference themes are:

• WiMAX vs HSxPA
• Content Business Models

more»

Russell Buckley ran more than 1,500 Location-Based campaigns for 150 different clients when he was working at ZagMe. Currently the European MD of AdMob, Russell has written a 75 page report sharing the lessons he learned and examining the potential for this type of advertising. more»

Over the past 2 years, Nike has run a number of campaigns using bluetooth technology from Hypertag to communicate with their athlete customers. In April, Nike ran a bluetooth proximity marketing campaign at the London Marathon.

more»

Honda has begun a mobile advertising campaign for this F1 season that will use advertisements running on ITV1 to bring fans to a specially created mobile site. more»