GSMA's Mobile Media Metrics Goes Live

Two years ago it was announced as a concept, but now it is going live.

The GSMA, in partnership with the top 5 UK mobile operators - O2, Vodafone, Orange, T-Mobile and 3UK - has announced the official launch of Mobile Media Metrics (MMM), a census-level solution for mobile media reporting.

Lack of good mobile media metrics has often been cited as contributing to the slow growth of mobile advertising, but this program should go a long ways towards solving that problem.

04. 02. 2010.

App Planet:
The Centre Of The Apps Universe

The App Planet is shaping up to be one of the highlights of this year's GSMA Mobile World Congress in Barcelona.

Billed as an "event within an event", the App Planet is setup to let all MWC attendees learn more about this important and rapidly evolving mobile phenomenon.

There are special events for both the technical side of app development as well as the business aspects, so it promises to be a really interesting event.

04. 02. 2010.

Shazam & Dockers Make TV A "Clickable Media" During Superbowl

Music recognition company Shazam has teamed up with Dockers, the casual men's wear brand from Levi to pioneer an innovative new type of consumer engagement ad to air during the US Superbowl game.

Consumers can use Shazam to "tag" the music in the ad, and thereby gain access to a specially developed product mobile website!

08. 02. 2010.

Google Adds Location To Mobile Search

Continuing their focus on becoming a leading mobile advertising company, Google has announced a new mobile search feature that let's consumers use their current location as part of the search query.

For consumers with iPhones and Android phones, Google can now add a location based filter to all mobile search results, helping consumers find more relevant search results.

07. 02. 2010.

"Orange Shots": Mobile Marketing For Orange Monkey Customers

Mobile operator Orange UK has launched a new advertising program called Orange Shots, which lets advertisers communicate directly with Orange subscribers using mobile messaging. This service is the first result of the partnership between Orange and Blyk.

The full service includes consulting and creative support, the use of the interactive marketing platform, plus a full suite of reporting and analysis tools.

04. 02. 2010.

Greystripe Makes CPA Offer To Developers: 99¢ Per Download

CPA - Cost Per Action - is a relatively new type of ad pricing that is starting to make some headway in the mobile world. In CPA, there is no risk for the advertiser, as they only pay when a consumer completes an agreed transaction.

Recently Greystripe ran a special CPA ad program for mobile app developers, where they charged $0.99 per download, regardless of how many impressions or clicks it took to get the download.

03. 02. 2010.

Market Map Of The Wireless Broadband Industry - 2010

FirstPartner, a UK based research agency has released a very interesting "map" of the Wireless Broadband industry.

The map provides a overview of the market for how broadband is delivered over wireless networks, and is a good resource for anyone who is interested in how mobile is evolving.

01. 02. 2010.

8 Key Reasons Network Operators Should Be Part Of The Value Chain

Smart phones make it easy for ad networks to bypass the mobile operator. A major bonus for advertisers is that this eliminates the cost of sharing revenue with mobile operators, and a major bonus for technology providers is that it eliminates the effort to integrate with a mobile operator’s infrastructure.

However, there may be some key advertising benefits that only a mobile operator can provide. In this article, Mark Westling, Founder and CTO of Sigma Limited argues that there are several compelling reasons to include the operator as part of the value chain.

30. 01. 2010.

Festival of Media Awards To Include
"Best Use of Mobile" Category
Deadline extended to 5 February

The Festival of Media Awards celebrate the very best in media thinking from around the world, showcasing creative and effective use of media, as well as innovation.

This year the categories have been redefined to reflect the evolving nature of the industry. The "Best Use of Mobile" category is has been designed to showcase the unique attributes of the mobile channel, and should be considered by any mobile agency, full service agency, media agency, or any other organization involved in engaging consumers through mobile.

20. 01. 2010.

Get Ready, Mobile World Congress Is Coming Up!

It is that time of year again, when the entire mobile community starts making plans to attend the Mobile World Congress. This year the GSMA is expecting around 50,000 visitors in Barcelona for the 4 day event.

We listed here a number of activities that are of special interest to those involved with mobile advertising and marketing.

20. 01. 2010.

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Social Networking The NIKE Way
True City - make the hidden visible

It seems as though the Nike brand has always been about more than just sportswear and sneakers. People are passionate about the brand, and with products like the Nike Plus, Nike has become a regular part of their customers' lives.

Now Nike is taking this one step further with their mobile app campaign Nike True City. This is a location-based city guide - with a social media component - for six of Europe's most interesting cities, all done with Nike style and flair. Check it out.

20. 01. 2010.

RingRing Media - Amobee
Amobee Media Systems has announced the acquisition of RingRing Media, a London-based mobile media buying and mobile ad exchange company more»

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Sofialys
French mobile advertising specialist company Sofialy has raised an additional round of funding and has launched ADITIC, a new, online, self service ad market. more»

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Cha Cha
Mobile question answering service Cha Cha closed a $7 million round of financing, reportedly enough to let them reach profitability. more»

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Mobile World Congress 2010

February 15 to 18, 2010
Barcelona, Spain
For four days, this beautiful Mediterranean city will become the place for mobile leaders to gather, collaborate, conduct business and experience VISION IN ACTION.

Festival of Media: Valencia

18 to 20 April 2010
Valencia, Spain
Now in its fourth year, the Festival comprises a two day conference with leading industry speakers, a global awards ceremony, an exhibition of new media opportunities plus unrivaled networking opportunities.

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